Two powerhouses in the world of ski racing just announced a strategic partnership that will center around sports, marketing and commercial opportunities. U.S. Ski & Snowboard and Ski Austria have joined forces to leverage each others resources and expertise including access to training facilities and sharing techniques they have separately developed for performance optimization. This marks the first time the U.S. Ski & Snowboard has entered a partnership with another country’s national team. Read the full press release announcement below.
U.S. Ski & Snowboard Press Release:
U.S. Ski & Snowboard and Ski Austria, two of the world’s most renowned and successful national ski and snowboard associations, announced a partnership around sports, marketing and commercial opportunities designed to leverage the unique expertise and resources of both organizations to achieve shared goals. It is U.S. Ski & Snowboard’s first commercial partnership with another country’s national ski and snowboard organization.
The sport-specific aspect includes expanded training opportunities, as well as reciprocal access to world class training facilities for both elite and development-level athletes in Austria and the United States. The collaboration also focuses on sharing expertise, including the exchange of best practices in coaching, athlete development, sport science and performance optimization, as both organizations look to further innovate around sports performance.
From a commercial perspective, both organizations recognize the importance of leveraging their assets to maximize reach and revenue while delivering more value to their partners. Key areas include developing joint marketing initiatives to create shared opportunities for sponsors and media partners, as well as collaborating across social media, streaming platforms and other digital assets to engage a broader global audience, as well as co-creation of potential new events and experiences for athletes and fans.
“We are thrilled to embark on this deeper collaboration with the U.S. Ski & Snowboard Team. By combining our strengths and expertise, we are confident in our ability to create a significant impact, delivering value not only to our athletes but also to our fans and business partners. This partnership reflects our shared ambition to drive innovation and inspire the next generation of skiers and snowboarders worldwide.” -Ski Austria CEO Christian Scherer
“We are pleased to expand our relationship with Ski Austria. Their expertise and excellence are evident, and we know this partnership will improve us both on and off the snow. We share a vision and ambition for the future of snow sports, and I can’t wait to see how we can make improvements together for our stakeholders and fans.” -U.S. Ski & Snowboard President and CEO Sophie Goldschmidt
This strategic partnership marks the beginning of an exciting new chapter in the relationship between Ski Austria and U.S. Ski & Snowboard. With both organizations’ impressive roster of elite athletes and continuing to host important international competitions, the partnership demonstrates both countries’ commitment to innovation and will further strengthen both organizations’ global presence.
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