Samsung Unpacked 2025 will take place at 6pm UK time on Wednesday, January 22, with the Samsung Galaxy S25 family and more expected to be announced.
“The next big leap in mobile AI experiences,” is the tagline for the show. The brief YouTube teaser includes what appear to be the corners of four phones or tablets crammed together.
The show will be streamed on Samsung’s YouTube channel.
How do we know this is where Samsung’s primary phone family will get its new generation? This early Unpacked is the traditional slot for the announcement and it has been strongly rumoured for the past 12 months.
Furthermore, Samsung even added the “Galaxy S Series” tag to its blog story on the launch.
Samsung Galaxy S25 phone rumours
The Galaxy S25 family is expected to consist of S25, S25 Plus and S25 Ultra lines.
A Samsung Galaxy S25 Slim is also on the way, but multiple reports suggest it will arrive later in the year. The concept is of a slimmer, slighter design with a screen closer in size to the Galaxy S25 Plus’s. It’s likely to be around 6.5mm thick too.
The phones will reportedly use Qualcomm’s Snapdragon 8 Elite chipsets, announced in October 2024. And this hardware feeds into Samsung’s tease that AI will be a significant part of this generation.
“This platform further enhances your extraordinary experiences with on-device AI, including multimodal Gen AI and personalisation, capable of supporting voice, text, and image prompts,” reads Qualcomm’s website on the new chip family.
Samsung’s AI features are collected under the Galaxy AI umbrella. Its AI obsession, a now common trait among tech companies, reached critical mass in January 2024 when the Galaxy Unpacked 2024 introduced the concept to the gadget-buying public.
However, those who care more about cutting-edge phone cameras than AI may be disappointed. Early reports suggest the top-tier Galaxy S25 Ultra will use similar hardware to the Galaxy S24 Ultra. That includes a 200-megapixel primary camera, 3x and 5x telephoto lenses and a 50MP ultra-wide camera.
There’s hope that one or both of the zooms could use Samsung’s ALoP camera lens tech, which Samsung detailed back in November. This could result in even better zoomed-in pics, particularly in low-light conditions.
