Park City, Utah — It’s been nothing short of a PR nightmare for Vail Resorts recently, as they’ve tried to navigate operating the largest ski resort in the United States while most of the ski patrollers that work on the mountain are on strike.
Messaging has been a significant problem for them, as most updates on X/Twitter account ParkCityMtnAlert have been hounded with negative comments regarding lift lines and executive compensation packages. In the latest sign that Vail Resorts struggling with messaging, they deleted a Tweet that revealed the core reason why they’re struggling right now.
On Saturday morning, ParkCityMtnAlert detailed that multiple things would impact operations during the day ahead, which included snow and wind. That seems accurate, as it was a snowy day on the mountain. It seems like something is missing, though…
Ultimately, it was not the original tweet/post. The original post referenced the impacts as being “snow, wind, and the ongoing ski patrol work stoppage.” A few comments were quick to point that out.
This was the only time that ParkCityMtnAlert account that referenced the ski patroller strike has impacted operations. This is odd, considering that one social media post on Instagram already mentioned the strike, which was Deirdra’s video message on Instagram. At this point, people know about it. Not referencing will only make the trust issues with the public worse.
Negotiations continue between the two sides, with a federal mediator now being involved. The Park City Professional Ski Patrol Association told Parker Malatesta of KPCW on Friday that the meetings “have resulted in large steps towards an agreement.” However, a deal hasn’t been finalized, and the union remains on strike.
Image/Video Credits: Park City Mountain Resort
