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Whether you’re in Paris or New York, once you see a Miista shoe (perhaps on your social media feed), you’ll know it. From the brand’s standout silhouettes (elongated square toe, rectangular heel, inverted wedge, etc.) to artisan details like shirred leather and exposed seams, the London and Spain-based brand creates a luxurious, We advocate eccentric fashion.
Miista (pronounced “mee-sta”) celebrates its 15th anniversary this year, and its designs, particularly its chunky-sole calf boots, have become popular on social media in recent years, with unboxing and styling videos featuring the brand appearing around the world. It is attracting attention from The number of views on TikTok is 50,000 to 170,000. “When I wear Mista, I feel like ‘that girl,'” London-based model and diversity advocate Sheila Ravindren (who also poses for the brand) tells Refinery29 spoke. Ravindren owns tall gray leather boots and pink furry mules. “Every time I wore it, I always got compliments.”
Eva Tsiouumaka, a full-time content creator living in Thessaloniki, Greece, agrees with Ravindren. “Mista makes you feel sexy, stylish, and comfortable at the same time,” Tsiomaka told Refinery29. “You can wear it for any occasion.” Online, many other creators are similarly styling the Mr. Boots in everything from miniskirts to leopard-print jolts to minimalist all-black fits. Reviewers say they’re the perfect winter boot, unlike anything they’ve tried before.
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You may have only recently spotted Miista’s signature tall boots on your feed, but the brand is carried by retailers like Ssense and has stores in Barcelona, Paris, London, and New York. We are focused on expansion this year. Cool-girl support from Kendall Jenner and Sophie Turner, who have stepped out in the brand’s chunky boots in the past, and Charli XCX, who wrapped up her 2024 tour wearing custom-made brat green striped Mistas. I’m getting it. boots.
Founder Laura Villasenin describes Mista’s customers as “well-dressed weirdos,” which explains the brand’s tagline, “The Opposite Thing.” “They’re weird people who grew up and had an attitude in school,” Vilasenin told Refinery29. “Years later, you look them up on Instagram and they’re doing something different, and people are listening to them.”
In addition to our core selection of boots, Miista also offers practical shoe styles such as chunky heels, sneakers, sandals, and loafers, as well as ready-to-wear clothing. All products are designed in London, materials sourced from Europe, and handcrafted in factories in Spain and Portugal (which is why the shoes range in price from $200 to $800).
Mista’s first shoe was a 6-inch woven heel loafer reminiscent of Lita, but since then the brand has focused on craft over constant novelty, with everyday styles like Marlene ankle boots and Karina loafers. I have prioritized manship. Still, unconventionality is a common theme at Mista. The soccer sneakers with an inverted wedge heel are one of the brand’s new additions. Aesthetics aside, Villasenin’s goal has always been to democratize luxury, creating well-crafted designs that stand out and stand the test of time, and embracing transparency with a short supply chain where every item is handcrafted by artisans. That was it. “We do not claim to be a sustainable company,” Vilasenin cautions. “Fashion as an industry cannot be completely sustainable, but we believe there is an opportunity to challenge existing practices and drive change within our sector.”
Vilansenin said that the brand, which first made its name in Europe, has gone through difficult times (particularly from 2015 to 2018), but its current growth is exponential. As of December, Villasenin said the brand was growing at a rate of 45% to 50% per month starting in 2023. This may be due in part to its recent viral popularity and increased visibility in the U.S., the market the brand is looking to conquer next: “Investing in the U.S. is just getting started.”
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Part of the brand’s recent growth and recognition is also thanks to sample sales that took place in Chicago, New York, London, Lisbon and Berlin last year. The sale footage (long lines, in-store try-ons, available shoes) became a huge hit on TikTok and helped promote the brand. We have connected online, gotten closer to our loyal fans, and introduced our technology to new people,” says Villasenin. “Although it is cheaper to dispose of excess inventory, we are proud that every item ultimately finds a use. This includes archival designs that never made it into production, as well as online returns. is included in the sale and will not go to waste.”
But this growth has also come with a backlash. Online, customers criticize Mista’s quality and durability, as well as its limited calf sizing. “Customers with wear issues will be offered repair options through our in-house service or local shoe store,” Villasenin replied. “As it is a handmade product, humans can make mistakes. We are always there to help and improve.” The brand has announced plans to increase the sizes of its most popular shapes. He added that he is considering it.
Following last year’s pop-ups in Chicago and Miami, the team is turning its attention to Los Angeles this year, as the brand celebrates a milestone year and turns its attention to U.S. customers for further expansion. 2025. “Throughout the years, we have learned that there is a strong community of women (in the United States) who understand us and who need Mister. The American community has made us feel truly welcome. ” she says. They kind of had us ready for our arrival by getting us a seat at a table and a spot on the city street. ”
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