NETFLIX has announced prices rises in the US – and Brits could be hit by a similar hike very soon, an expert has warned.
Viewers across the pond have been told they’ll have to pay up to $2.50 (£2.02) extra per month going forward.
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The increase so far affects the US, Canada, Portugal, and Argentina.
But an expert has warned Brits that the UK will likely be next.
“Typically, the UK often follows the US and should expect news in due course around a similar percentage increase,” Paolo Pescatore, an analyst from PP Foresight told The Sun.
The last bill hike was announced in October 2023, when a premium plan went up £2 to £17.99 per month.
A year prior, Netflix launched a new ad-based tier for £4.99 per month.
Users in the US have been warned they will now have to pay $24.99 (£20.24) for a premium subscription, up $2 (£1.62) from the previous $22.99 (£18.62) they were paying previously.
The standard tier is increasing by $2.50 (£2.02) from $15.49 (£12.54) to $17.99 (£14.56).
And the basic ads plan will now cost an extra $1 (80p), up from $6.99 (£5.66) to $7.99 (£6.47).
Users have hit out over the changes on social media, saying price hikes have got “out of control”.
“We all need to unsubscribe to teach them a lesson,” one user wrote on X.
“Time to get rid of netflix,” another commented.
“All these apps cost more than full cable these days,” a third added.
The announcement comes as Netflix also revealed that it now has more than 300million subscribers globally.
“Price rises were widely expected and we should expect other countries to follow suit in due course,” Paolo explained.
“The streaming business is following the traditional pay TV world with annual price rises.
“We should get accustomed to these price rises, more so as the streamer broadens its diversified portfolio of programming.
“In particular if it makes further opportunistic moves into acquiring live sports.
“I firmly believe that hiking up prices will help fuel its growing aspirations in advertising too.
“Therefore, expect changes across the board as in the US.”
