ATLANTA: Private equity firms Go Capital and Station Partners announced Tuesday that they have acquired Archeti Group, citing a commitment to organic growth and plans to expand through acquisitions.
After the acquisition, CEO and founder Mike Neumeier will maintain the brand.
He said Archetti signed the deal, which came into effect last week, to expand its market share and grow its business.
“We have secured private equity investment to become the platform leader in B2B technology for digital marketing and public relations,” he said.
Financial terms of the deal were not disclosed.
Mr. Archetti chose the companies to partner with him because both companies “specialize in long-term investments in innovative, high-growth businesses across different industries,” Mr. Neumeier said. “This acquisition allows us to move quickly and grow our talent, expertise and services. We are definitely going to expand into areas that other companies are not considering.”
Neumayer remains Alketi’s largest individual shareholder.
Arketi specializes in helping B2B technology organizations grow profitably.
“Government agencies need to move much faster and respond much more quickly than they have in the past,” Neumeier said. “They also need to know how to use new communication channels as well as new technologies.”
He added that Archetti is looking for acquisitions and plans to increase its headcount.
“Our plan is to integrate other government agencies onto this new platform. We will proceed quickly and smartly,” Neumeier explained. “We need both our organic and acquisition growth wheels to point in the same direction. We intend to approach acquisitions programmatically, with a mix of healthy organic and serial acquisitions.”
The deal is the latest example of private equity firms gaining a bigger stake in the PR industry. This summer, PE firm KKR & Co. bought a majority stake in WPP’s FGS Global. A few weeks later, Swoop was spun out of Real Chemistry, but both companies remained owned by New Mountain Capital.
