The adventure travel Trade Association (ATTA) has introduced an exciting new benefit for business Members: access to self-paced online educational courses. Designed to support professional growth, this new benefit makes adventure travel education more accessible while also increasing the value of joining the ATTA as a business Member.
As of January 2025, business Members will gain access to ATTA’s Safety & Risk Management course as part of their membership benefits. In addition, members can unlock one additional course of their choice each year from ATTA’s library of online training topics, which includes business management, guide training, digital marketing and more.
“This is a natural progression of ATTA’s mission to support adventure travel businesses with resources that drive safety, sustainability, and success,” said Shannon Stowell, ATTA CEO. “Integrating these courses into our membership benefits makes it easier for businesses to access the tools they need to thrive in a competitive and ever-evolving industry.”
Meeting Industry Needs with Safety & Risk Management Education
adventure travel businesses face unique challenges in balancing safety, sustainability, and profitability. Recognizing these needs, the ATTA has prioritized delivering practical solutions that align with the industry’s most pressing demands.
Safety and risk management, in particular, are considered benchmarks for success in the adventure travel sector. Including the Safety & Risk Management Course with business membership will equip members with essential tools to refine safety protocols, mitigate risks, and build trust with clients. Taught by two leading experts in the industry, Fabio Raimo and Jean-Claude Razel, the course is designed to take adventure travel operators and managers through the complete process of setting up and running a safety management system in their operation of guided experiences.
”This initiative reinforces our commitment to helping members not only succeed, but excel,” said Gustavo Timo, ATTA’s VP of Sustainability and Impact. “We’re excited to see how this added value strengthens businesses and elevates safety practices for the global ATTA community.”
This course is available to all current business Members and their employees, making it easier for entire teams to access and participate in critical safety training. By promoting a proactive approach to safety, this benefit supports both individual businesses and the broader adventure travel industry, helping to raise professional standards across the sector.
Unlocking More Value: Customized Learning for business Members
In addition to the Safety & Risk Management Course, business Members can unlock one additional course each year that aligns with their unique needs. Access to one online course—valued between $150 and $650—is now included in the price, making business Membership even more valuable for adventure travel professionals looking to take advantage of ATTA’s educational offerings.
“AdventureEDU courses support the development of a more qualified and skillful tourism workforce,” said Murray Bartholomew, ATTA’s Head of Education. “Expanding our online courses to members equips tourism leaders with the skills to remain competitive for tomorrow.”
The additional course inclusion aims to support business Members in expanding their expertise year after year with educational content specifically designed for the adventure travel industry. Whether the goal is improving business management, mastering digital strategies, or standardizing adventure travel guide training, members can choose an educational course tailored to their priorities. Additional courses can be purchased any time, or selected in a later year at membership renewal.
© ATTA / Hassen Salum – AdventureELEVATE Latin America, Ecuador 2024
How It Works
Safety & Risk Management Course
It is important to note that membership benefits extend to every employee under a business Membership. The Safety & Risk Management course, Member HUB access, and a variety of resources are available to everyone on the team.
“This benefit is a great way to bring your entire team into the fold,” said Lesley Francois, ATTA’s Community Director. “Whether you have five or 50 employees, they can all access tools like the Member HUB, the Safety & Risk Management Course, and other membership perks. For this course, it’s not just about one person—it’s about elevating the whole team with valuable resources.”
Effective immediately, all ATTA business Members can access a unique Safety & Risk Management Course coupon code from their business Member benefits in the HUB. The HUB is available on a web browser and as an app in the Apple App store and in Google Play for Android users. All members sign in using their ATTA account information. If you don’t have an ATTA account, you can create one here. To add more team members to your account, business members can add colleagues here.
The Additional Course of Choice
While the Safety & Risk Management course is available to all business members and their employees, the annual course benefit provides access to one single-use online course each year. This is delivered by email to the primary contact of the ATTA membership account as a single-user, one-time-use code. The primary contact can choose to complete the course themselves or share the login with a colleague or employee to ensure the course benefits the team where it’s most needed.
The additional course is now available to all current business members, and renewing members will be able to unlock an additional course each year. Access to previous courses does not expire.
Current business Members: Check your inbox for your Safety & Risk Management Course code, sent on 21 January.
New business Members: Receive your unique course code with your welcome email upon signing up. Join online today!
Renewing business Members: Upon renewal, the primary contact will receive a confirmation email with a new course code to unlock another course of choice.
Didn’t receive the email? Need to confirm the ATTA primary contact for your account? The ATTA team can help. Please contact [email protected].
Sign Up for business Membership and Get Access to All Benefits
Joining the adventure travel Trade Association (ATTA) as a business Member connects you with a global community of adventure travel professionals and exclusive tools and resources to support your adventure business or destination.
See All business Benefits
With the addition of online education courses, business Membership delivers even more value. Here’s what you’ll gain:
Global Networking
Connect with industry peers worldwide through the HUB, participate in webinars and events, and collaborate with like-minded professionals in dedicated discussion spaces.
Exclusive Event Pricing
Save on registration fees for the adventure travel World Summit and regional AdventureELEVATE events, where you’ll gain professional insights and build critical partnerships.
Sustainability Support and Resources
Access toolkits, guidelines, webinars, and workshops to support your sustainability journey and connect with others committed to responsible travel.
business Promotion & Industry Visibility
Increase your consumer exposure by featuring your business in ATTA’s Member Directory, submitting press releases to adventure travel News, and promoting your brand to travelers on adventure.travel.
Knowledge & Research
Stay informed with exclusive access to proprietary research reports, consumer insights, and educational resources designed for adventure travel businesses.
Savings & Discounts
Take advantage of exclusive member-only discounts on gear, software, services, and sustainability tools.
Ready to get Started?
Join Here
Learn more about business Membership and join today. For questions or assistance with your membership, contact [email protected].
© ATTA / Kristen Kellogg – ATWS 2023 Hokkaido, Japan
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